Our relationships consist of strong and weak ties. Strong ties are the people we know well. We see them frequently. Close family, friends, co workers, close business associates.
Now weak ties on the other hand are people we interact with occasionally or even less often.
As counterintuitive as it may sound, it’s the weak ties who open up a whole new world for us.
They’re our best source for new ideas, new information, and new opportunities.
When you’re prospecting or you’re looking to hire, reach out to your weaker ties.
Yeah, it sounds a little weird, but why?
Your weak ties hang in different circles of people in different places and in different industries.
They’re aware of the needs and desires within those circles just as you are within yours.
It’s counterintuitive but impressive and on further reflection it certainly makes sense, doesn’t it?
We live in a big world and your weaker ties are positioned in a whole different way in that big world.
If they existed in your normal circle, you’d already be aware of them.
Take ethical advantage of your existing relationships, reach out to people you don’t talk to so often and discover a world of opportunity you never knew existed.